Armand Cyr-Rock GADA-YAO
An atypical career path told me JL Montilla in 1999 when I was applying to Microsoft as a Marketing Assistant.
I left to be a teacher in Life and Nature Sciences, but I reoriented myself in Business and Marketing.
I then experienced the Publisher’s Office with the Promotion and Education Office relaying the Group’s policy, Microsoft in Central and West Africa (covering Senegal in DRC-Ex Zaire).
Then at Afimex, the first “Ivorian” Computer Wholesaler, where I learnt “indirect” sales (Wholesaler-Reseller-End customer).
If Microsoft taught me the product launch and follow-up process (Marketing), Afimex taught me Customer Relationship Management, in particular prospecting and recruiting customers with already established relationships (Afimex arrived in 2000 in a market already occupied by Wholesalers with a strong history).
My arrival at Hiperdist gave me the opportunity to work with a larger group with many subsidiaries and a very decentralised policy. It was a great experience and a success in terms of the significant increase in turnover, the management of a growing team and the multiple interactions (other subsidiaries, manufacturers and publishers).
With MC3, an experience of internationalisation (West Africa) opened up to me, punctuated by numerous trips to the sub-region and new contacts with different typologies and cultures.
However, due to the inadequacy of the company’s object to the place of installation (Free Zone) the experience turned and I found myself with Aitek for a new experience of software sales which will become each time more exalting with new territories to invest and new brands to develop. The adventure continues…
Specialities: Specialist in the purchase and sale of computer hardware, Management & commercial administration.